If you find it challenging to make the case for content marketing in your company then it’s best to think of your content as an asset. Once content is created it can live on in many forms and those forms are all brand assets.

 

Content marketing is a pain. Isn’t it?

What is it about being a journalist that qualifies you to write? 

Copywriting can be so personal. What someone likes someone else doesn’t. It’s a creative process after all and creativity tends to bring out subjective tastes.However it’s possible to move past the subjective and apply basic principles of good copy. 

44% of marketers say that producing consistent content is one of their biggest challenges. When looking for content sometimes the answer might be right under your nose. 

 
 
 

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