The other day I discovered a podcast that now has me addicted.

Brands are loaded. With meaning that is. Having recently worked on a brand project I got to thinking about brands and their significance to us as people and to our businesses.

It makes sense to hear strong relationships form when an emotional connection exists. 

What’s invisible but destructive and can arise between departments in an organisation? 

If you find it challenging to make the case for content marketing in your company then it’s best to think of your content as an asset. Once content is created it can live on in many forms and those forms are all brand assets.


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