When your content becomes stale Larry Kim suggests going ‘off-topic’ for a while. He advocates 80% of your focus on your core area and 20% on other topics you’re interested in but don’t link directly to your niche.

Is the content you’re creating for a B2B audience relevant, original and informative? Do you think it is less self-serving and more useful? If not, there’s no point producing and planning content that doesn’t deliver value for your audience or you. You might be needlessly wasting your time and resources.

Don’t start a project before you get a proper brief. Why? Because it’s likely to go wrong. 

According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016. Content isn’t new. It’s just there’s more of it around today. 

Communication occurs between people one on one, between people and teams or people and organisations. There’s the communication that occurs within a business and also that which you manage to communicate externally. The tips covered here apply to both internal and external communication, with your employees and with your customers. You can always improve how you communicate and these ideas are designed to assist you with that aim.

 
 
 

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