At today’s ADMA Lunch n Learn NewsCorp Australia’s Group Editorial Commercial Director, Liz Deegan shared these key marketing trends from the 2015 Cannes International Festival of Creativity:
1. The importance of eachness
Eachness represents your individuality or quirkiness. People remember what’s different so don’t hide who you are. Be you, be real.
2. Have promise and purpose
Great marketing makes the connection between purchase and purpose to integrate the social agenda into the customer promise. They are not separate anymore.
3. Show truth and trust
Reinforce what you stand for and inject this intention authentically and consistently in everything you do.
Jamie Olivier said: "trust is the currency in short supply".
Chuck Porter, Chairman of CP+B said: "transparency is the new black".
4. Make a difference with data
Use data to lead to you the topics that people want to talk about. Don’t be scared of data or ignore it.
Raymond Velez, CTO of Razorfish said: "unless you are using data, you're ignoring your customers".
