This week I attended a writer's course to refresh on the topic of content for digital marketing platforms. There was a lot of good information and
much of it validated what I already knew which was assuring. On digital platforms the sand can shift quite quickly so it pays to keep refreshed on what works and what doesn't.
A key takeaway was that stories are big and they work. People, as in your audience, love a good story. Stories are emotional, they have the ability to connect with us and transport us to other places. Importantly, stories make us feel something. It's the ability to ignite a feeling in someone that makes the difference and keeps them engaged in your material or what you have to say.
In a business sense, when writing for websites there are many places where you can weave in a good story. This includes your About Us page, your Client page, your team profiles and your product or service information. In each case there's a story behind why you do what you do, whom you do it for and why you do it. These are the basic elements of any good story and it's up to you to bring these details to the surface to share them.
If you haven't already done so, have a look at your existing website copy and see if it tells a story. Is it selling what you're selling well enough? If not, time to get back to basics and channel your inner Austen, Dickens or Shakespeare to craft a story that does your product or service justice. If you need help, give me a shout as working together I can help you to answer questions you might not think to ask. Good questions help to draw out a story. And everyone has a story in them.