According to the Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did in 2016. Content isn’t new. It’s just there’s more of it around today. 

Communication occurs between people one on one, between people and teams or people and organisations. There’s the communication that occurs within a business and also that which you manage to communicate externally. The tips covered here apply to both internal and external communication, with your employees and with your customers. You can always improve how you communicate and these ideas are designed to assist you with that aim.

I like watching new forms take shape. So when I was out walking the dog the other day I was surprised to see a new building site that I’d completely missed all the other times I walked past. I couldn’t believe I hadn’t noticed this construction site before.

When you need to write something and you can’t get started what do you do? Do you just sit there and look at a blank screen? Or do you start writing whatever rubbish comes into your head? I know if can be difficult to make the words flow when it feels like there’s a word drought. Is it motivation that’s required? I don’t think so. 

How many times does something need to occur before it takes hold? Many people chase being viral but as far as I can see it's quite random what captures the public's attention. Something's hot one minute and then not. Then something else comes into focus and gets all the attention.


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