It’s not the first time I’ve written on this topic. I’m drawn to certain topics over and again. Now before you think that’s repetitive, what it actually is is consistent. Being consistent helps to develop a stronger voice on certain themes and to become known for key messages. The truth though is that I want to better understand why consistency matters and how it can help.

The ubiquitous funnel. That's the funnel that in business you want to fill and keep topped up. It's the funnel that sits at the top of your buyer's journey and causes your prospective buyers to slide down into your business arms where you'll look after them.

What to write when you've got nothing to say? 

I recently penned an article on the value of asking good questions because it interested me at the time - see here

This week I attended a writer's course to refresh on the topic of content for digital marketing platforms. There was a lot of good information and 

 
 
 

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