Content marketing is a pain. Isn’t it?

What is it about being a journalist that qualifies you to write? 

Copywriting can be so personal. What someone likes someone else doesn’t. It’s a creative process after all and creativity tends to bring out subjective tastes.However it’s possible to move past the subjective and apply basic principles of good copy. 

44% of marketers say that producing consistent content is one of their biggest challenges. When looking for content sometimes the answer might be right under your nose. 

When your content becomes stale Larry Kim suggests going ‘off-topic’ for a while. He advocates 80% of your focus on your core area and 20% on other topics you’re interested in but don’t link directly to your niche.


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