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Content marketing is a pain. Isn’t it?
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What is it about being a journalist that qualifies you to write?
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Copywriting can be so personal. What someone likes someone else doesn’t. It’s a creative process after all and creativity tends to bring out subjective tastes.However it’s possible to move past the subjective and apply basic principles of good copy.
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44% of marketers say that producing consistent content is one of their biggest challenges. When looking for content sometimes the answer might be right under your nose.
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When your content becomes stale Larry Kim suggests going ‘off-topic’ for a while. He advocates 80% of your focus on your core area and 20% on other topics you’re interested in but don’t link directly to your niche.
