Copywriting can be so personal. What someone likes someone else doesn’t. It’s a creative process after all and creativity tends to bring out subjective tastes.However it’s possible to move past the subjective and apply basic principles of good copy. 

44% of marketers say that producing consistent content is one of their biggest challenges. When looking for content sometimes the answer might be right under your nose. 

When your content becomes stale Larry Kim suggests going ‘off-topic’ for a while. He advocates 80% of your focus on your core area and 20% on other topics you’re interested in but don’t link directly to your niche.

Is the content you’re creating for a B2B audience relevant, original and informative? Do you think it is less self-serving and more useful? If not, there’s no point producing and planning content that doesn’t deliver value for your audience or you. You might be needlessly wasting your time and resources.

Don’t start a project before you get a proper brief. Why? Because it’s likely to go wrong. 


Let's Connect

Make a social connection.

bg Image
Back to top