If no one can see you, do you exist? Just like we question whether sound occurs when a tree falls in the forest when no one is around, your service industry business needs to check how visible it is to clients when you’re out of sight.

Q:

What do mini skirts and blog posts have in common?

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If a picture tells a thousand words why don’t we choose our corporate images more thoughtfully?

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In an old Seinfeld episode (popular US 80’s sitcom) Jerry Seinfeld made a startling observation about the baseball team he followed.

The conversation went something like this:

Al Ries and Jack Trout made positioning famous when they authored "Positioning: A Battle for Your Mind". They argued that companies must occupy a unique position in the customer's mind. This position has to be mindful of what the customer wanted, their own company's strengths and weaknesses and also what position their competition occupied.

 
 
 

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