If no one can see you, do you exist? Just like we question whether sound occurs when a tree falls in the forest when no one is around, your service industry business needs to check how visible it is to clients when you’re out of sight.


What do mini skirts and blog posts have in common?


If a picture tells a thousand words why don’t we choose our corporate images more thoughtfully?


In an old Seinfeld episode (popular US 80’s sitcom) Jerry Seinfeld made a startling observation about the baseball team he followed.

The conversation went something like this:

Al Ries and Jack Trout made positioning famous when they authored "Positioning: A Battle for Your Mind". They argued that companies must occupy a unique position in the customer's mind. This position has to be mindful of what the customer wanted, their own company's strengths and weaknesses and also what position their competition occupied.


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